University of Westminster computer science expert Dr Li Jin told E&T that the designers may have used '7D Hologram Technology' to achieve the flaming lion display a method for capturing high-quality holograms using seven parameters, including 2D angle, light properties, and time: "The latest technology has been popular in Japan and Dubai and for instance in Dubai Malls, in cinemas and other public places such as theatre stages and so on," she told E&T via email. Stone's scathing assessment could raise questions about why the BBC producers were unable to distinguish the display from a true hologram. Too many folks quick to call these things holograms." "At worst - and I suspect this to be the case, given the very fake-looking stadium and audience - it's a not very well done VR/basic CGI sequence using similar cheaply available asserts. Stone said that this could be combined "with readily available online animated fire assets". He suggested that the display could have been generated in similar fashion to the image below, which was animated using PROmax3D. Speaking to E&T via email, Professor Robert Stone, director of the University of Birmingham's human interface technologies team, commented that the display is "absolutely NOT a hologram - at best it's a - not very well done - AR implementation". It's laughable to have just reproduced such journalism." You'd think, particularly after wreathgate yesterday and during an election they'd go to great lengths to fact check these things. FreakGlit"Īn art director and graphic artist familiar with manipulating images told E&T that: "The crucial thing here is that shouldn't be taking press release waffle at face value. They just played an 'augmented reality' video on the screens in the stadium, nobody actually saw sod all! Bit rubbish.
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